Friday again! It's been a bit of a mad week and I didn't think I'd get a chance to sit down and do my weekly roundup, but I can't leave you hanging. So, here are 5 things I'd like to share with you today:
Earlier in the week I shared my recent interview with Scott McInnes, founder and director of Inspiring Change. Working on the principles of Internal Communications, Employee Engagement and Storytelling, he helps organisations to drive great customer outcomes by inspiring their people to change. In our chat we discuss improving internal communications, barriers to cultural change and what success means to him. Have a read here.
I came across this campaign a few weeks ago, but I'm only managing to share it now. Did you know that 95% of how we react to colour happens outside of our unconscious? Each colour conveys its own unique message and meaning and has a truly powerful effect on us. But what if we could take advantage of a colour that's impossible to ignore in order to share our own message? That's exactly what United Way did. "For its new campaign, Show Your Local Love, United Way wanted to make local issues – such as poverty, homelessness, domestic violence, mental health and social isolation – unignorable. So it partnered up with the Pantone Color Institute to develop a unique Pantone shade aimed at highlighting these issues in a way that's hard to overlook." Find out more in the video below.
I was recently chatting to one of the guys in work about work-life balance, and specifically on the things in life we do for fun. I started to realise that even in my out of office downtime, I'm more often than not still working - whether it's writing blogs, reading books, creating content or working on other business ideas - it's nearly always related to "work". Don't get me wrong, I love what I do and I do get a lot of enjoyment out of those things, but I realised that I rarely do things from day to day that aren't somehow linked to business. So with that, I tried to think of something that I really enjoy and that helps me switch off (that isn't craft beer!) and I landed on one thing that I've always loved since childhood: the cinema. I made a conscious decision then and there to take time off from the "business" world, do something I love and switch off for a few hours throughout the week. And in order to ensure that I do take breaks and make the effort to go, I signed up for an unlimited cinema pass - meaning I can go as much as I like throughout the month (and I'll have to pay whether I do it or not!). It works... I've already gone 3 times in the past week! Any new movie recommendations for me?
Next Wednesday I'll be heading along to Social Media Live in the RDS, Dublin. The event covers everything to do with social media and building your audience, with the likes of New York Times, Paddy Power, Twitter, Guinness and CNN debating the contentious issues that are driving radical change in the social media arena. The lovely people over at Social Media Live have given me a discount code to share with all my equally lovely readers in order to get 20% off tickets if you fancy going. Just use the code: SML2018--45At6KcW at the checkout (this isn't an affiliate code, by the way, just in case you think I'm trying to sell you something here!). Hopefully I'll see some of you there!
“Opportunities to find our deeper powers come when life seems most challenging.” - Joseph Campbell