Have you ever thought to yourself "If only that service existed!" or "I've a great idea for an app!" but had no clue where to start? My next interviewee (and his business) solve that problem. Brian Kenny is the founder and CEO of MiniCorp, a concept, design and development agency that helps entrepreneurs and startups build and ship their business idea/concept into a viable product. Brian has been on my radar for some time now and both his business and personal journey have been a huge inspiration to me. I was delighted when he agreed to be my next guest, and he hasn't disappointed. Enjoy! ~
Hi I'm Brian 👋 I founded MiniCorp, an international digital product agency that nurtures ideas from concept to profitable business. I help founders to define and build their product, secure investment and assist in building their teams internationally. Whilst advising others, I have leveraged the growth of MiniCorp to create and invest in multiple product ideas.
In a word, product. I've always been intrigued with how products and people interact together. Founding a product agency allows me and my team to define, build and launch products across multiple different sectors and to different demographics. We have become a product agency like no other. 58% of the ideas we take on become successful and we're only getting stronger.
Cross-pollination of learnings throughout the team. If one person hits a problem and solves it, how that knowledge is distributed to the rest of the team is vital so that we all learn cohesively together. Otherwise, each member needs to hit the same problem to gain the knowledge. It seems like a super simple problem but it's one of the biggest challenges I've faced.
In some cases, investment is a prerequisite to a successful product in today's market. Ireland has come a long way but still has some ground to cover when it comes to seed and early-stage investment. This can cripple a product before it has a chance to mature.
That would be like asking which of my children I love the most and I love all of my children equally!!
Focus like a laser on validating your assumption. If you believe your product is going to solve X for customer Y, proof it and make sure there is a clear path to revenue. If you're raising investment, the more you proof before raising, the more equity you'll get to retain.
Right now. I have two beautiful daughters, an amazing wife and a thriving business that allows me to build what I'm passionate about daily. It's taken years to get here but it was worth every gram of effort. I wonder where I'll be in another few years...
Leaving a better world than the one I started in. It might sound a little cheesy but I believe in exponentials. At the start of my career, it was about getting a job doing anything. It turned out to be stocking shelves. The next step was data entry for a company called Harte Hanks. Stacking bacon to working with computers (my dream) was a pretty big jump. A jump to the power of 2 or 3. These exponential jumps will allow me to make my dint on the world.
I have many mentors and role models. I take a little piece from each of them and I've met very few of them. People like Chris Sacca, Karlie Kloss, Scott Harrison, Kevin Rose, Tony Hsieh and Marissa Mayer are to name but a few. You should always try to play tennis with people who are stronger than you in order to get better. These people help me to do that.
Engineering. I'm a logical and strategic thinker who likes to move fast. Learning to code was a prerequisite to building my first products at a fast pace. I've now traded engineering in for people. Learning to create teams full of exceptional people allows me to create world-class products.
I fail daily but I also set unrealistic goals and challenge myself constantly. Aim for the moon and land in the stars type of thing. An extremely powerful part of life is failing. A baby does not talk or walk without failing, constantly. As we get older, we seem to place others opinions of us higher than our own growth. This leads to us not allowing ourselves to fail in public. Which in turn leads to us not progressing as far or as fast as we could.
"It's better to ask for forgiveness than permission."
A personal one, not really. I do love that tattoo that Casey Neistat has though "Do more". I also like "Don't stop", "Keep moving" etc. It's anything that can be used when you're 90% into a race and every part of you is telling you to quit but you are shouting something to yourself to keep going like "Do not STOP".
That's a tough question. I buy a lot of tech gear to see what others are creating. I guess the Apple Watch. It motivates me to stay on top of my running, stay healthy and to move. I can get lost in what I do easily but the watch will keep me in check to get out and exercise.
I destroy chocolate.
I'd like to say a big thank you to Brian for taking the time to chat with me. If you'd like to find out more about Brian and follow his journey, I'd recommend reading his blog and listening to his podcast. Lots of nuggets to be found!
Oh, and thank you for reading.